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Adventures in Advertising with Smartpak

Yesterday we enjoyed doing some promotional work with SmartPak. The SmartPak marketing team flew down to Aiken and conducted a number of interviews on camera with us, talking about some of the great SmartPak products that we have been using for our horses.

One of the projects was the filming of a SmartPak commercial in which daredevil cameraman Donnie lay down in a ditch and had Crackerjack jumping over him. Boyd was relieved when Cracker jumped the ditch perfectly, (otherwise our big sponsorship deal might have been in jeopardy!).

We have been working with SmartPak over the last year; our first understanding of the company was their innovative idea of taking all of the horses supplements and putting them together into a convenient daily pack, in which each horse’s name is clearly marked. But we soon realized that SmartPak is soooo much more than that. They have a huge range of the best quality equestrian products for the lowest prices. On top of that they ship anywhere in the US…for free! It has been fantastic for us to not have the bother of driving to the tack store for our supplies, but to order them over the phone or online and the next day have them delivered to the barn.

-Boyd and Silva

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